Human Behavior Augmented Analytics
A combination of the high-end component for augmented analytics and understanding of basic human behavior can bring your business to prosperity
Benefits of Augmented Analytics
- Frees up the company’s workload so that employees can concentrate on more high-profit and creative goals.
- Amplified accuracy: working with large volumes of data statistically increases the chance of making mistakes. Machine learning will exclude all unexpected obstacles.
- Boosted performance will save costs and bring the company to another level of competition.
- Ameliorated customer/client experience: having enough data to predict customers’ actions, the company will be able to fully understand customers’ needs and build a customer-oriented mindset.
However, having loads of data, even if it is deeply enriched and aggregated from multiple sources – is not enough. Data needs to be interpreted to become a useful insight. And there is no more important insight than human behavior for businesses that focus on people, their needs, and social activities.
Want to find out what influences human decisions?
The success of every company within the business-to-customer sector hinges on the final decision of a person being affected by these conditions.
All customers and clients are humans and their decision-making process depends on numerous unpredictable factors. The weather realm is one of the most constant circumstances to affect humans daily. A desire to buy something or to choose a certain service is extremely likely hanging upon terrestrial conditions. And the success of every company within the business-to-customer sector hinges on the final decision of a person being affected by these conditions.
Numerous studies show that every single weather factor, from sunny or rainy days to complicated astronomical changes, has a direct effect on human behavior. Consequently, the purchasing power shifts considerably depending on customers’ mood and promptitude/ According to recent statistics, up to 20% of online and offline sales can be gained if the influence of weather conditions was taking into account during advertising campaigns.
It seems impossible to predict the company’s future, we are ready to forecast what exactly influences your customers and find exact interconnections between your targets and the world around them.
How it works
We integrate additional parameters to the existing data and observe a correlation between behavior change vector and surrounding environment.
We use our behaviour component for human-oriented augmented analytics to automatically enrich historical data with environmental data. Data augmentation is conducted in real time and implies the subsequent search for correlations driven by external factors.
To achieve accurate results, our component is driven by machine learning algorithms and our statistical methods. Deep learning techniques are applied further to ensure precise predictions.
We integrate additional parameters to the existing data and observe a correlation between behavior change vector and surrounding environment.
Received information helps us either establish long-term consumer surveillance or gain prompt results that can be transformed into business strategies.
Refine the working performance of your employees
Knowing what days, hours, or circumstances are the best option for personnel productiveness, your company will perfect its overall operational score and use employees’ potential to the max.
Not only customers, consumers, targets, users, or prospects can become the main goal of our predictive analytics. If your company maintains a considerable number of employees, you will be interested in improving their productivity. The efficiency of each worker depends on numerous factors daily. Environmental context, being one of the primary aspects to affect human behavior, become the invisible mean of influence to transform employees’ performance diversely.
With the help of human-oriented augmented analytics, we will collect existing data about your staffs’ previous professional actions and combine it with various external mediums to achieve credible correlations. These correlations will provide your company with a straightforward insight: based on the given interconnection between the employees’ experience and relevant external factors, you will control the future performance. Knowing what days, hours, or circumstances are the best option for personnel productiveness, your company will perfect its overall operational score and use employees’ potential to the max.
Our team is trained to correlate the following environmental parameters with your historical data:
- Temperature (average, minimum, maximum)
- Precipitation (rain, snow, hail, fog, and their intensiveness)
- Wind (speed, direction, gust)
- Clouds and Visibility (percentage of coverage)
- Atmosphere pressure (pressure drops)
- Relative Humidity (amount of water vapor in the air)
- Solar Energy (solar radiation)
- “Feels Like” (physical discomfort related to cold and heat)
- Astronomical Conditions (sunrise, sunset, moon phase, moonrise, moonset, etc.)
What is more, the origins of enriching data are not limited by the aforementioned matters but can vary according to a certain niche.
Don’t have time to wait?
We have an emergency plan for you!
Parsing user IP-address in real-time will immediately augment environment data to historical data and supply your company with exclusive insights.
We can promptly enrich your data if each transaction contains its original time and place or took place online.
Who will profit from human-oriented
augmented analytics
Contact Us
If you have any questions, please contact us
in any convenient way.
KERNELBAY LIMITED
Reg. number HE422827
Limited Company
Address
Stasinou 1, MITSI BUILDING 1, 1st Floor, Office 4,
Plateia Eleftherias, 1060, Nicosia, Cyprus
office@kernelbay.com